Web appNo. 01Live
Safe Haven NCFE Operations Hub
Took the charity through NCFE centre approval, tracking every criterion and its evidence. React, Supabase, Vercel.
( Hello )
I'm Ismael , a web and digital media specialist based in Newcastle upon Tyne. For more than ten years I've built websites, online stores and digital campaigns for charities, small businesses and companies in the UK and Nigeria. I care about the detail, and I like things to work as well as they look.
( What I do )
I design and build websites and online stores, develop web and mobile apps for real teams, and grow them with SEO, content and video . Behind the scenes I keep organisations running with compliance packs, policies and systems.
Tap the underlined words to jump to the work
( Part I — The work )
Twelve projects across websites, apps and learning. Some are live, some are still on the bench.
Web app
Client portalNo. 02Live
Safe Haven BnB Landlord Portal
Secure logins for landlords to see tenancies, rent, occupancy, documents and expenses, stored in Google Drive.
iOS appFair
pot
pot
No. 03In build
Fairpot
A simple, friendly bill-splitting app for a global audience. App Store first, then Google Play.
iOS appBuddy
No. 04Beta
Buddy
My own iOS app, now in TestFlight beta with an external tester group.
Website · Portal · AppKoko's
World
World
No. 05In build
Koko's World LLC
Website, office portal and driver app for a US trucking company.
Charity websiteNo. 06Live
Safe Haven – A Ray of Hope
Running the charity's website and digital presence since 2020.
safehavenhope.com ↗
Lettings websiteNo. 07Live
Safe Haven BnB Homes & Lettings
Website and hosting for a Newcastle lettings social enterprise.
safehavenbnb.co.uk ↗
Athlete websiteNo. 08Live
Celine Obinna-Alo
A personal site for an athlete, built in Elementor so she can edit it herself.
celineobinna-alo.co.uk ↗Athlete websiteKayla
Olalemi
Olalemi
No. 09In build
Kayla Olalemi
An original athlete site with its own blue identity, ready for her domain.
Solar · E-commerceNo. 102019–20
Novel Solar
Corporate site, online store and lead campaigns for a Lagos solar company.
novelsolar.com ↗
Kids' gameNo. 11In build
Instrument Quest
A music-theory game for piano, guitar and violin learners aged 6–18.
Music videoRead to
the Beat
the Beat
No. 12Produced
Read to the Beat
A children's music video, plus printable sheet music for the music programmes.
Full case studies on request
( How I work )
Whether it's a charity, a founder or a small team, the process stays the same.
01
Listen
I learn the organisation, its audience and what isn't working yet.
02
Plan
Goals, pages and features are agreed early, so nobody is surprised later.
03
Build
Design and development happen together, with previews you can click through.
04
Launch
Hosting, domains, SEO and analytics are set up and tested before go-live.
05
Grow
Content, campaigns and updates keep the site earning its place.
( Part II — The journey )
Oct 2020 –
Present
Present
Head of Media & Website Manager
Safe Haven – A Ray of Hope · Newcastle- Lead the charity's website, social media, email and online campaigns.
- Run fundraising and awareness campaigns that grow its reach.
- Recruit and mentor a volunteer content team.
Dec 2019 –
Oct 2020
Oct 2020
Online Manager (Head of Web & Media)
Novel Integrated Services · Lagos- Owned novelsolar.com, its performance and its SEO.
- Ran e-commerce and campaigns that built a strong pipeline of sales leads.
Nov 2018 –
Oct 2020
Oct 2020
Freelance Web Designer & Digital Media Specialist
Self-employed- Built WordPress and WooCommerce sites with SEO, social and content support.
- Produced sales videos, banners and graphics for clients.
Nov 2018 –
Nov 2019
Nov 2019
Technologist (National Youth Service)
Institute of Leather and Science Technology · Zaria- Supported IT labs, fixed faults and trained students and staff.
Feb 2015 –
Feb 2016
Feb 2016
IT & Online Store Manager
Al-Ameen's Place · Lagos- Ran several online stores: listings, ads and orders.
( Toolkit & study )
Web development
WordPress, WooCommerce, Elementor, Shopify, React, Supabase, Vercel
SEO & analytics
Technical and on-page SEO, Google Analytics, Search Console
Digital marketing
Campaigns, social media, fundraising, e-commerce promotion
Content & design
Photoshop, After Effects, Camtasia, Filmora, CapCut
BSc (Hons) Computer Systems Engineering
University of Sunderland, 2026 · First Class
HND & ND Computer Science
Federal Polytechnic Ede, 2018 & 2015 · Upper Credit
Certifications
Google Fundamentals of Digital Marketing (2023) · SIIT Network Security and Information Security diplomas (2019)
Community
Google Developer Group Osogbo, member since 2016